Fear, Uncertainty, Doubt and Abang Kenek
October 1, 2007
Fear, Uncertainty, and Doubt atau disingkat dengan FUD adalah sebuah taktik marketing untuk mempengaruhi publik dengan memberikan informasi negatif mengenai suatu hal. Umumnya informasi negatif yang disebarkan berkaitan dengan produk kompetitor.
Saya sendiri sudah lama melihat taktik seperti ini diluncurkan oleh pihak-pihak proprietary terhadap fenomena Linux. Linux susah lah, Linux tidak di-support oleh siapa-siapa lah, Linux tidak kompatibel dengan hardware lah, dan berbagai macam isu lain yang dihembuskan agar orang enggan menggunakan Linux.
Namun, informasi negatif yang dihembuskan tidak hanya berkaitan dengan produk kompetitor. Seperti contohnya, produk-produk antivirus yang sering menghembuskan hoax-hoax mengenai virus dengan maksud agar produknya tetap dibeli orang.
Tujuannya disini adalah agar produk/jasa bersangkutan dibeli dan tetap dipergunakan oleh publik banyak.
Seperti halnya sewaktu tadi sore, saat saya beranjak pulang dari Blok-M ke arah Slipi. Untuk menuju ke sana, saya naik Patas AC-69 jurusan Blok-M – Cimone. Ini yang menarik, sang kenek, dalam rangka meraih penumpang sebanyak-banyaknya mengeluarkan suatu bentuk dasar FUD yang sering kita dengar dikumandangkan oleh mereka:
“Ayo-ayo Slipi, Tomang, Cimone! Terakhir, terakhir, ini terakhir, abis ini gak ada bis lagi! Ayo!“
Dengan harapan orang takut akan habisnya ketersediaan transportasi sejenis yang menuju Cimone. Dengan kalimat sakti “abis ini gak ada bis lagi“ dapat membuat sejumlah calon penumpang cepat-cepat naik dan rela berdesak-desakan meskipun bus tersebut sudah sangat penuh sesak dengan orang.
Kesian deh lo, dibo’ongin kenek…..
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Patrick G. van Diest a.k.a "patvandiest" thinks he can fulfill his "world domination scheme" by writing in this weblog in his spare time. We'll see about that in the upcoming future. Now, just expect writings on random geek things that may interest you. Oh yeah, did you know that he works as web developer on a tech magazine...? More
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Okay, life must go on, right? So with the spirit of Sumpah Pemuda and the recent festive of Pesta Blogger 2007. I officially announce that:
It's just around the corner, not very far away.
The reason? Well you can say that I'm getting bored with Wordpress and I want to try something new. But trust me, I won't move it anywhere else in the future, I will use patvandiest.com as my main blog, always. I promise you that!
So please... please update your bookmark, I will forever graceful if you do that. But if you are reading my blog through my Feedburner account, worry not, I will automatically update the link. That goes to my other social networking related link.
I won't delete this blog, though. I will keep it as past archives of my writings.
So, sorry for this inconvinience. I hope you don't mind. See you at my other room.
Sincerely Yours,
Patrick Gerard van Diest
- #
www.patvandiest.com- I definitely will go to Pesta Blogger 2007. I've register there this afternoon, hope they approved my application. Will go with Rifie. It would be fun!
- # - And so begin the brick wars! On the axis side, it's Steve Jobs and its Apple. The Allied side consists of peoples who unlocked their iPhone. But nooo, they're not the only ones. According to Scoble, some regular iPhone user has the same problem too after the update that Apple released. It's getting hotter now. :) - #
- Remember Kubrick's "A Clockwork Orange"? here's behind-the-scenes footage to relive that legendary movie (via Bedazzled)
- # - Ouh yes! know I now the first item in my "to-be-bought" list for Dody when he goes to Singapore next month. The new Dashboard Confessional album "The Shade of Poison Trees" (release date: October 2nd). Yaay!
- # - So I got bored (again) with the last theme. I had to change it, but not much though. So, here it is in it's full glory. - #